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Managing and growing a cultural heritage web presence : a strategic guide

Author: Mike Ellis
Publisher: London : Facet, 2011.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mike Ellis
ISBN: 9781856047104 1856047105
OCLC Number: 726737144
Description: xix, 217 p. : ill. ; 24 cm.
Contents: 1. Evaluating what you have now 2. Building a strategic approach 3. Content 4. Marketing 5. Policies and guidelines 6. Traffic and metrics 7. The social web (Web 2.0) 8. The website project process 9. Away from the browser 10. Bringing it all together.
Other Titles: Managing & growing a cultural heritage web presence :
Responsibility: Mike Ellis.

Abstract:

In today's hectic and challenging world of website management, it is increasingly important for cultural heritage institutions to make the most out of their presence online. This book provides a  Read more...

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"This is an important addition to the body of digital heritage literature and a strong indication not just of how far we have come in our practice but of how mature today discussion of this subject Read more...

 
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