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Managing and growing a cultural heritage web presence : a strategic guide

Author: Mike Ellis
Publisher: London : Facet, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mike Ellis
ISBN: 9781856047104 1856047105
OCLC Number: 726737144
Description: xix, 217 pages : illustrations ; 24 cm
Contents: Machine generated contents note: 1. Evaluating what you have now --
Introduction --
web today --
Who is online and what do they do? --
internal context --
Summary --
References --
2. Building a strategic approach --
Introduction --
What is a web strategy? --
What should a strategy cover? --
Structuring your strategy document --
Evolving your strategy --
web strategy team --
Regular strategy reviews --
Summary --
Reference --
3. Content --
Introduction --
Managing content --
Content outside your site --
Staying informed --
Syndicating content --
Summary --
References --
4. Marketing --
Introduction --
From `site' to `presence' --
Search --
Offline marketing --
Online advertising --
Summary --
References --
5. Policies and guidelines --
Introduction --
Policies, procedures and guidelines --
Social media guidelines --
Summary --
References --
6. Traffic and metrics --
Introduction --
Measurement techniques --
Metrics software --
What should you measure? --
Metrics definitions --
Watching your metrics --
Reporting --
Other metrics --
Dissemination of KPIs --
changing face of metrics --
Summary --
References --
7. social web (Web 2.0) --
Introduction --
What is `the social web'? --
Why social media? --
Choosing when (and when not) to use social media --
Developing a social media strategy --
Social media channels --
challenges of the social web --
Risks and mitigation --
Summary --
References --
8. website project process --
Introduction --
Project phases --
Writing a website brief --
specification --
Working with external agencies --
Project start-up --
Budgeting --
Summary --
References --
9. Away from the browser --
Introduction --
Open Data --
Mobile --
Summary --
References --
10. Bringing it all together --
Introduction --
Ongoing feedback --
Staying informed --
Summing up.
Other Titles: Managing & growing a cultural heritage web presence :
Responsibility: Mike Ellis.

Abstract:

In today's hectic and challenging world of website management, it is increasingly important for cultural heritage institutions to make the most out of their presence online. This book provides a  Read more...

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"This is an important addition to the body of digital heritage literature and a strong indication not just of how far we have come in our practice but of how mature today discussion of this subject Read more...

 
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