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Managing and marketing radical innovations : marketing new technology

Author: Birgitta Sandberg
Publisher: London ; New York : Routledge, 2008.
Series: Routledge studies in innovation, organization and technology, 8.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Birgitta Sandberg
ISBN: 9780415433075 041543307X 9780203930489 0203930487
OCLC Number: 166382730
Description: xiv, 271 pages : illustrations ; 25 cm.
Details: Mode of access: Internet via World Wide Web.
Contents: CONTENTS, List of Figures, List of Tables, Preface, Acknowledgements, 1. Introduction, 2. Proactiveness in the Firm, 3. Proactiveness towards customers, 4. Developing Radical Innovations, 5. Customer Related Proactiveness in the Case Innovations, 6. A Modified Framework of Customer Related Proactiveness during the development process, 7. Conclusions, 8. Summary, Bibliography, Appendices, Appendix 1: Glossary of Key Concepts as Defined in This Study, Appendix 2: List of Interviews, Discussions and Correspondence, Appendix 3: The Most Important Publications Utilized to Complement the Case Descriptions, Appendix 4: The Most Important Publications Utilized in the Case Selection.
Series Title: Routledge studies in innovation, organization and technology, 8.
Responsibility: Birgitta Sandberg.
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