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Managing and marketing tourist destinations : strategies to gain a competitive edge

Author: Metin Kozak; Seyhmus Baloglu
Publisher: New York : Routledge, 2011.
Series: Routledge advances in tourism, 21.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kozak, M. (Metin), 1968-
Managing and marketing tourist destinations.
New York : Routledge, 2011
(DLC) 2010016343
(OCoLC)191925538
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Metin Kozak; Seyhmus Baloglu
ISBN: 9780203842300 0203842308 1283037467 9781283037464
OCLC Number: 701718499
Description: 1 online resource (xx, 242 pages) : illustrations.
Contents: Why destination competitiveness? Case study: Medical tourism destinations --
Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index --
Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness --
Destination-based management strategies. Case study: Managing human capital in tourism --
Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM --
Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking --
Destination-based marketing strategies. Case study: Las Vegas --
a diversified destination --
Destination branding. Case study: Branding destinations with unique selling propositions --
From traditional marketing to 'IT' marketing. Case study: New Zealand --
new media model.
Series Title: Routledge advances in tourism, 21.
Responsibility: Metin Kozak and Seyhmus Baloglu.

Abstract:

Evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrate the ways to further develop the concept of destination competitiveness for  Read more...

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