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Managing and measuring return on marketing investment

Author: Karen V Beaman; Gregory R Guy; Donald E Sexton; Conference Board.
Publisher: New York, NY : Conference Board, ©2008.
Series: Conference Board report, no. 1435-08-RR.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Beaman, Karen V.
Managing and measuring return on marketing investment.
New York, NY : Conference Board, ©2008
(OCoLC)704477292
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karen V Beaman; Gregory R Guy; Donald E Sexton; Conference Board.
ISBN: 0823709361 9780823709366
OCLC Number: 272307061
Notes: Caption title.
Description: 30 pages ; 28 cm.
Contents: Key Findings. --
Introduction. --
Research Findings. --
Conclusion. --
Appendixes.
Series Title: Conference Board report, no. 1435-08-RR.
Responsibility: by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.
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