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Managing Brand You : 7 Steps to Creating Your Most Successful Self.

Author: Jerry S Wilson; Ira Blumenthal
Publisher: New York : AMACOM, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jerry S Wilson; Ira Blumenthal
ISBN: 9780814410691 0814410693
OCLC Number: 437087180
Description: 1 online resource (251 pages)
Contents: CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS.

Abstract:

The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.

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