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Managing business in a multi-channel world : success factors for E-business

Author: Timo Saarinen; Markku Tinnilä; Anne Tseng; IGI Global.
Publisher: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
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Additional Physical Format: Print version:
Managing business in a multi-channel world.
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2005
(DLC) 2005004541
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timo Saarinen; Markku Tinnilä; Anne Tseng; IGI Global.
ISBN: 9781591406310 1591406315
OCLC Number: 707616679
Description: 1 online resource (electronic texts (xvii, 347 pages : illustrations))
Contents: Introduction / Veikko Hara, Karri Mikkonen, Timo Saarinen, Markku Tinnila, Jarkko Vesa --
Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts / Narkku Tinnila, Anssi Oorni, Anu Raijas --
Consumer and Merchant Adoption of Mobile Payment Solutions / Niina Mallat, Tomi Dahlberg --
Objectives of Search and Combination of Information Channels in Electronic Consumer Markets / Anssi Oorni --
Consumers on the Road from E-Communication to E-Shopping / Kari Elkela, Tuomas Kokkonen, Heikki Nikali --
The Effects of Digital Marketing on Customer Relationships / Marko Merisavo --
Strategy Turned into Action / Magnus Homqvist, Kalevi Pessi --
Opportunities and Challenges for B2B Manufacturing Firms / Esko Penttinen, Timo Saarinen --
Shifting Perspective from Design to Business / Andreas Nilsson --
Mobile Games / Tommi Pelkonen --
Digital Television and Multi-Channel in Europe / Janne Orava, Mika Perttula --
Case of Monopolies at Stake / Juha Laine, Jukka Heikkila --
Serving Customers in a Hybrid World / Claas Mulle-Lankenau, Kai Wehmeyer, Stefan Klein --
Describing the Critical Factors for Creating Successful Mobile Data Services / Anne Tseng, Jukka Kallio, Markku Tinnila --
Channel Choices and Revenue Logistics of Software Companies Developing Mobile Games / Risto Rajala, Matti Rossi, Virpi Ruunainen, Janne Vihinen --
The Role of Business Models in Developing Business Networks / Jukka Heikkila, Marikka Heikkila, Markku Tinnila. Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck --
The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila --
Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen --
Envisioning the Future of a Multi-Channel World By 2020 / Markku Tinnila, Theresa Lauraeus-Niinivaara --
Multi-Channel Services of the Future / Jari Manninen, Marja-Liisa Vihera --
Channel Surfing / Jonathan W. Palmer.
Responsibility: Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
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Addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. The book offers insight into studies on multi-channel  Read more...

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