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Managing corporate brands : a new approach to corporate communication

Author: Marcos O Ormeño
Publisher: Wiesbaden : Deutscher Universitãts-Verlag, 2007.
Series: Gabler Edition Wissenschaft.
Edition/Format:   eBook : Document : English : 1. AuflView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Ormeño, Marcos O.
Managing corporate brands : a new approach to corporate communication
(OCoLC)232363599
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marcos O Ormeño
ISBN: 9783835095991 3835095994 3835007815 9783835007819
OCLC Number: 664272784
Notes: Originally presented as the author's thesis: Universitãt Tübingen, 2007.
Description: 1 online resource (xxiii, 322 pages) : illustrations.
Contents: Corporate brands, corporate communication and their growing importance Behavioural foundations and behavioural framework Managerial foundations Managerial decision-making model
Series Title: Gabler Edition Wissenschaft.
Responsibility: Marcos O. Ormeño ; with a foreword by Ralph Berndt.

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