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Managing corporate culture, innovation, and intrapreneurship

Author: Howard W Oden
Publisher: Westport, Conn. : Quorum Books, 1997.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture - one that is much different from the traditional culture of American business. Oden's unique book looks, for the first time, at the relationships among these elements - innovation,  Read more...
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Document Type: Book
All Authors / Contributors: Howard W Oden
ISBN: 1567200478 9781567200478
OCLC Number: 36214502
Description: xiv, 279 p. : ill. ; 24 cm.
Contents: 1. Introducing the Corporate Innovation Process --
2. Integrated Strategic Planning for Innovation --
3. Continuous Cultural Change and Improvement --
4. Changing Organizational Behavior and Structure --
5. Reengineering Organizational and Venturing Processes --
6. Idea Generation; Start Concept Development --
7. Concept Evaluation; Finish Concept Development --
8. Start Technical Development; Preliminary Design and Review --
9. Prototype Build and Test; Final Design and Pilot Production --
10. Developing New Business; Launching the New Product --
11. Customizing the Corporate Venturing Process --
12. Guidelines for Innovators and Intrapreneurs --
App. Integrated Venture Map (IVM).
Responsibility: Howard W. Oden.

Abstract:

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture - one that is much different from the traditional culture of American business. Oden's unique book looks, for the first time, at the relationships among these elements - innovation, intrapreneurship, and corporate culture - and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.

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