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Managing corporate culture, innovation, and intrapreneurship

Author: Howard W Oden
Publisher: Westport, Conn. : Quorum Books, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture - one that is much different from the traditional culture of American business. Oden's unique book looks, for the first time, at the relationships among these elements - innovation,  Read more...
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Document Type: Book
All Authors / Contributors: Howard W Oden
ISBN: 1567200478 9781567200478
OCLC Number: 36214502
Description: xiv, 279 pages : illustrations ; 24 cm
Contents: 1. Introducing the Corporate Innovation Process --
2. Integrated Strategic Planning for Innovation --
3. Continuous Cultural Change and Improvement --
4. Changing Organizational Behavior and Structure --
5. Reengineering Organizational and Venturing Processes --
6. Idea Generation; Start Concept Development --
7. Concept Evaluation; Finish Concept Development --
8. Start Technical Development; Preliminary Design and Review --
9. Prototype Build and Test; Final Design and Pilot Production --
10. Developing New Business; Launching the New Product --
11. Customizing the Corporate Venturing Process --
12. Guidelines for Innovators and Intrapreneurs --
App. Integrated Venture Map (IVM).
Responsibility: Howard W. Oden.

Abstract:

Oden suggests how innovation, intrapreneurship and corporate culture can be integrated to achieve the maximum advantage in global competition. He emphasizes that corporations must have a culture that  Read more...

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?In this broad overview of operating an organization, Oden seems to tackle every conceivable management issue. The book's major focus is on fostering innovation and helping intrapreneurs develop Read more...

 
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