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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36214502 Title: Managing corporate culture, innovation, and intrapreneurship Author: Howard W Oden Publisher: Westport, Conn. : Quorum Books, 1997. ISBN/ISSN: 1567200478 9781567200478 OCLC:36214502

  
  

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Managing corporate culture, innovation, and intrapreneurship

Author:	Howard W Oden
Publisher:	Westport, Conn. : Quorum Books, 1997.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture - one that is much different from the traditional culture of American business. Oden's unique book looks, for the first time, at the relationships among these elements - innovation, intrapreneurship, and corporate culture - and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.  Read more...
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