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|Additional Physical Format:||Print version:
Coombs, W. Timothy.
Managing corporate social responsibility.
Malden, MA : Wiley-Blackwell, 2011
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
W Timothy Coombs; Sherry J Holladay; Wiley InterScience (Online service)
|ISBN:||9781118106686 1118106687 1283927551 9781283927550|
|Description:||1 online resource|
|Contents:||Conceptualizing corporate social responsibility --
Strategic CSR --
CSR scanning and monitoring --
Formative research --
Create the CSR initiative --
Communicate the CSR initiative --
Evaluation and feedback --
CSR issues --
|Responsibility:||W. Timothy Coombs, Sherry J. Holladay.|
"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--