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Managing customer relationships

Author: Simon Walls; Debra L Zahay; Marketing Science Institute. Conference; Marketing Science Institute.
Publisher: Cambridge, MA : Marketing Science Institute, 2000.
Series: Report (Marketing Science Institute), no. 00-107.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Simon Walls; Debra L Zahay; Marketing Science Institute. Conference; Marketing Science Institute.
OCLC Number: 45242826
Notes: "This report summarizes the proceedings of the Marketing Science Institute conference on 'Managing Customer Relationships' held on March 2-3, 2000, in Charleston, S.C."--Page 3.
"Conference summary."
"Working paper series."
Description: 32 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 00-107.
Responsibility: prepared by Simon Walls and Debra L. Zahay.

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