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Managing distribution and change : the total distribution concept

Author: Alan West
Publisher: Chichester [England] ; New York : Wiley, 1989.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This textbook for business and marketing students explains how distribution affects all aspects of company policy. Topics discussed include how stocks are controlled and moved from one location to  Read more...

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Document Type: Book
All Authors / Contributors: Alan West
ISBN: 0471922595 9780471922599 0471922609 9780471922605
OCLC Number: 20221474
Description: pages cm
Contents: Distribution and strategy; distribution channels - definition and main issues; differences in distribution channels overseas; managing distribution channels; production and interaction with distribution; production and warehousing site locations; warehouse design; forecasting demand; inventory issues; inventory models; physical distribution: issues in physical distribution; road; rail, water and air; types of distribution service/pros and cons; administering distribution: order processing and communication; management and distribution; the market environment; UK; West Germany; US; Japan; Third World.
Responsibility: Alan West.

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