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Managing global business strategies : a twenty-first-century perspective

Author: John McManus; Don White; Neil Botten
Publisher: Oxford : Chandos, 2008.
Series: Chandos business and management series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Aimed at key decision makers and those responsible for global strategy, this title is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context.
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Additional Physical Format: Online version:
McManus, John, 1955-
Managing global business strategies.
Oxford : Chandos, 2008
(OCoLC)761372103
Document Type: Book
All Authors / Contributors: John McManus; Don White; Neil Botten
ISBN: 9781843343912 1843343916 1843343908 9781843343905
OCLC Number: 175284970
Description: xx, 226 pages : illustrations ; 24 cm.
Contents: 1. The rapid change in international and global business --
2. The market and competitive forces that shape international and global business --
3. The socio-cultural forces that shape international and global business --
4. The forces that shape strategic effectiveness in global markets --
5. Emergent global and international business strategies --
6. Managing the strategic process in a global and international business environment --
7. Case study: China, India and Russia --
a strategic and market perspective within the global software industry --
8. Case study: evaluating the commercial aerospace industry in the BRIC nations --
9. Conclusion.
Series Title: Chandos business and management series.
Responsibility: John McManus, Don White and Neil Botten.

Abstract:

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge  Read more...

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...a great, short introduction to the rules and aspects of growing business globally., Learned Publishing...clearly fluent in business, the authors brilliantly explain complex theories succinctly., Read more...

 
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