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Managing health care business strategy

Author: George B Moseley
Publisher: Sudbury, Mass. : Jones and Bartlett, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George B Moseley
ISBN: 9780763734169 0763734160
OCLC Number: 180982677
Description: xv, 344 pages : illustrations ; 24 cm
Contents: Basic strategy concepts --
Internal audit of strategic assets: resources and competencies --
External environmental assessment: law, economics, demographics, technology --
External environmental assessment: market and customers --
External environmental assessment: industry and competitors --
Defining future direction of the organization --
Formulating corporate-level strategy --
Formulating SBU-level and functional area strategy --
Implementing the strategy --
Monitoring, fine-tuning, and changing the strategy --
Strategic financial management --
Strategy in other types of organizations.
Responsibility: George B. Moseley III.
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