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Managing health promotion programs

Author: Bradley R A Wilson; Timothy E Glaros
Publisher: Champaign, IL : Human Kinetics, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text examines: the foundations for making business decisions; organizational structure and employee supervision; applications of marketing techniques and strategies; financial operations of an  Read more...

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Additional Physical Format: Online version:
Wilson, Bradley R.A., 1954-
Managing health promotion programs.
Champaign, IL : Human Kinetics, ©1994
(OCoLC)988577771
Document Type: Book
All Authors / Contributors: Bradley R A Wilson; Timothy E Glaros
ISBN: 0873226119 9780873226110
OCLC Number: 29181998
Description: xi, 249 pages : illustrations ; 25 cm
Contents: Ch. 1. Introduction to Health Promotion --
pt. I. Foundations and Principles. Ch. 2. Policies and Procedures. Ch. 3. Business Ethics --
pt. II. Management. Ch. 4. The Organization. Ch. 5. Managing Employees. Ch. 6. Job Design and Evaluation. Ch. 7. Staffing. Ch. 8. Appraisal, Training, and Development. Ch. 9. Communication Management. Ch. 10. Computer Applications --
pt. III. Marketing. Ch. 11. The Open Market Analogy. Ch. 12. Consumers of Health Promotion Services. Ch. 13. Supply and Demand. Ch. 14. Competition. Ch. 15. Market Segmentation and Research. Ch. 16. Market Strategy and Product Planning. Ch. 17. Program Promotion --
pt. IV. Financial Operations. Ch. 18. Economic Influences. Ch. 19. Budgeting. Ch. 20. Purchasing --
pt. V. Planning. Ch. 21. Long-Range Planning. Ch. 22. Project Planning. Ch. 23. Work Planning. Ch. 24. Progress Reporting.
Responsibility: Bradley R.A. Wilson, Timothy E. Glaros.

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