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Managing high technology and innovation

Author: Nino S Levy
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Designed for the management of technology course, the table of contents follows the process from Research and Development to Design, to Manufacturing, Marketing, and Customer Support.

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Document Type: Book
All Authors / Contributors: Nino S Levy
ISBN: 0023704624 9780023704628
OCLC Number: 474754999
Description: xiv, 274 pages : illustrations ; 24 cm
Contents: 1. Introduction. Toward the High-Technology Century. Doing Business in the Global Village. The Need for This Book. For Whom Is This Book Intended? How to Use This Book. Useful Definitions. References and Further Reading.2. The Critical Factors for Success. Innovation. The Innovation Uncertainty Factor. The Human Factor. The Organization Factor. The Management Competence Factor. The Know-How and Know-Why Factors. Summary. For Further Reflection. References and Further Reading.3. Creating a Favorable Environment for Inventors. The Need to Stimulate Innovation. Motivation for Innovation in a High-Technology Company. Creating a Culture of Innovation and Entrepreneurship. Summary. For Further Refection. References and Further Reading.4. Minimizing the Research and Development Cycle. The Need for Shorter Turnaround Times. Major Factors Influencing the Length of the Research and Development Cycle. Methods for Reducing Uncertainty and Innovation Risk. Applying Rational Inventory Policy for Research and Development Organizations. Methods for Reducing Bottlenecks in Research and Development Organizations. Summary. For Further Reflection. References and Further Reading. Appendix 4.A: An Analytical Model for Establishing a Rational Purchasing Policy for Research and Development Organizations.5. Organizing for Smooth Transition from Research and Development to Production. Classical Transition Problems from Research and Development to Manufacturing. Methods for Smoothing the Transfer. The Concurrent Engineering Approach. Summary. For Further Reflections. References and Further Reading.6. Problems with Managing Multiproduct Organizations. The Complexity of a Multiproduct High-Technology Organization. The Queuing Penalty in Multiproduct High-Technology Organizations. Methods for Reducing the Queuing Penalty. The Recommended Approach. Queue Control Information System. Summary. For Further Reflection. References and Further Reading. Appendix 6.A: A Queuing Theory Mathematical Model.7. Marketing of High Technology, People, Strategies, and Timing. The Qualifications of a Successful High-Technology Marketer. Establishing a Strategy. Collecting Intelligence. Developing Winning Tactics. The Battle. Summary. For Further Reflections. References and Further Reading.8. The Global High-Technology Market. Establishing an International Marketing Offices Organization. Establishing a Network of Local Agents and Assistants. Establishing Strategic Alliances and Joint Ventures. Industrial Cooperation in the Industrialized Nations. Technology Transfer to Less-Industrialized Nations. Serving the Customers' Needs Best. Marketing Value. Summary. For Further Reflections. References and Further Reading.9. Growing in High Technology by Acquisitions. The Role of Mergers and Acquisitions in High Technology. The Difference between Mergers and Acquisitions in High-Technology and in General Business. Loral-A Case of Successful Growth by Acquisitions. Summary. For Further Reflections. References and Further Reading.10. Organizing Strong Product Support. Product Operations Support. Product Logistic Support. Product After-Sales Services. Summary. For Further Reflection. References and Further Readings.11. How to Keep Ahead of Competition and Perpetuate Success. The Seeds of Decline. External Threats. Fighting Back. The Ten Commandments. Summary. For Further Reflection. References and Further Reading.12. A Case Study: COMPAQ at the Crossroads. Questions. For Further Reflection. Appendix 12.A: Excerpts from Compaq's 1996 Annual Report. Index.
Responsibility: Nino S. Levy.

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