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Managing in the service economy

Author: James L Heskett
Publisher: Boston, Mass. : Harvard Business School Press, 1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Heskett, James L.
Managing in the service economy.
Boston, Mass. : Harvard Business School Press, 1986
(OCoLC)564245833
Document Type: Book
All Authors / Contributors: James L Heskett
ISBN: 0875841309 9780875841304 0875841430 9780875841434
OCLC Number: 13010710
Description: viii, 211 pages : illustrations ; 25 cm
Contents: A strategic service vision : basic elements --
A strategic service vision : integrative elements --
Positioning in competitive service strategies --
The service concept : product line development --
Operating strategy : productivity --
Operating strategy : barriers to entry --
People and the service culture --
The multinational development of service industries --
Services in the future --
Concluding remarks.
Responsibility: James L. Heskett.

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