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Managing intellectual property

Author: Chris Fitzsimmons; Tim Jones
Publisher: Oxford, U.K. : Capstone Pub., ©2002.
Series: ExpressExec innovation, 01.10.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world?s most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fitzsimmons, Chris.
Managing intellectual property.
Oxford, U.K. : Capstone Pub., ©2002
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Fitzsimmons; Tim Jones
ISBN: 1841123889 9781841123882
OCLC Number: 49852678
Description: 1 online resource (104 pages) : illustrations.
Contents: Introduction to ExpressExec --
Introduction to Managing Intellectual Property --
What Managing Intellectual Property Is --
Evolution of Intellectual Property --
The E-Dimension --
The Global Dimension --
State of the Art --
In Practice --
Key Concepts and Thinkers --
Resources --
Ten Steps for Managing Intellectual Property Successfully --
Frequently Asked Questions (FAQs).
Series Title: ExpressExec innovation, 01.10.
Responsibility: Chris Fitzsimmons and Tim Jones.

Abstract:

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world?s most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman.

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