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Managing marketing linkages : text, cases, and readings

Author: Frank V Cespedes
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Looks at the increasingly intertwined product, sales, and service tasks in a variety of business settings. This work discusses aspects of organization and implementation as well as the interaction of  Read more...

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Genre/Form: Case studies
Additional Physical Format: Online version:
Cespedes, Frank V., 1950-
Managing marketing linkages.
Upper Saddle River, N.J. : Prentice Hall, ©1996
(OCoLC)753428943
Document Type: Book
All Authors / Contributors: Frank V Cespedes
ISBN: 013234923X 9780132349239
OCLC Number: 32589630
Description: x, 403 pages : illustrations ; 23 cm
Contents: About the Author --
Preface --
Introduction --
pt. I. Business-To-Business Markets --
Industrial Marketing: Managing New Requirements --
pt. II. Consumer Goods Markets --
Coordinating Sales and Marketing in Consumer Goods Firms --
pt. III. Service Markets --
Once More: How Do You Improve Customer Service? --
pt. IV. Building and Maintaining Customer Relationships --
Teamwork for Today's Selling.
Responsibility: Frank V. Cespedes.

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