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Managing Media Firms and Industries What's So Special About Media Management?

Publisher: Cham Springer International Publishing 2016
Series: Media Business and Innovation
Edition/Format:   eBook : Document : German : 1st ed. 2016
Publication:Media Business and Innovation
Summary:

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting  Read more...

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9783319085159 3319085158 9783319085142 331908514X
OCLC Number: 920940381
Notes: Lizenzpflichtig
Description: Online-Ressource.
Contents: Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.
Series Title: Media Business and Innovation

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