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Managing product development

Author: Toshihiro Nishiguchi
Publisher: New York : Oxford University Press, 1996.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Summary:
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Managing product development.
New York : Oxford University Press, 1996
(DLC) 96026530
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Toshihiro Nishiguchi
ISBN: 1423737628 9781423737629 1601298722 9781601298720 9780195074383 0195074386 1280441534 9781280441530 9786610441532 6610441537
OCLC Number: 228136422
Description: 1 online resource (x, 306 pages) : illustrations
Contents: Contributors; 1. Introduction: Managing Product Development; I. Broad Perspectives of Product Development; 2. New Product Development Effectiveness: A Triadic Comparison in the Information-Technology Industry; 3. The Social Bases of Industrial Innovation and Product Development; 4. International Product Development of Japanese Firms: Product Group Coherence and Internal Isomorphism Matrix; II. Automobile Development; 5. Strategy, Structure, and Performance in Product Development: Observations from the Auto Industry; 6. External Integration in Product Development.
Responsibility: edited by Toshihiro Nishiguchi.

Abstract:

Provides a comprehensive range of studies in successful product development in different industries.  Read more...

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