Find a copy in the library
Finding libraries that hold this item...
|All Authors / Contributors:||
Arch G Woodside
|Description:||xiii, 780 pages : illustrations ; 23 cm.|
|Contents:||Organizing interactive product development / Fredrik von Corswant --
Co-creating successful new industrial networks and products / Magnar Forbord --
The role of personal contacts of foreign subsidiary managers in the coordination of industrial multinationals / Ricardo Madureira --
Life-cycle perspective in the measurement of new product development performance / Petri Suomala --
Barriers to strategic innovation in industrial markets --
Koen Vandenbempt and Paul Matthyssens --
Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside [and others].
|Series Title:||Advances in business marketing & purchasing, v. 13.|
|Responsibility:||edited by Arch G. Woodside.|