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Managing product innovation

Author: Arch G Woodside
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2005.
Series: Advances in business marketing & purchasing, v. 13.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Arch G Woodside
ISBN: 0762311592 9780762311590
OCLC Number: 57282962
Description: xiii, 780 pages : illustrations ; 23 cm.
Contents: Organizing interactive product development / Fredrik von Corswant --
Co-creating successful new industrial networks and products / Magnar Forbord --
The role of personal contacts of foreign subsidiary managers in the coordination of industrial multinationals / Ricardo Madureira --
Life-cycle perspective in the measurement of new product development performance / Petri Suomala --
Barriers to strategic innovation in industrial markets --
Koen Vandenbempt and Paul Matthyssens --
Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside [and others].
Series Title: Advances in business marketing & purchasing, v. 13.
Responsibility: edited by Arch G. Woodside.

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