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Managing services marketing : text and readings

Author: John E G Bateson; K Douglas Hoffman
Publisher: Fort Worth : Dryden Press, ©1999.
Series: Dryden Press series in marketing.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Additional Physical Format: Online version:
Bateson, John E.G.
Managing services marketing.
Fort Worth : Dryden Press, ©1999
(OCoLC)895117043
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John E G Bateson; K Douglas Hoffman
ISBN: 0030225191 9780030225192
OCLC Number: 40982228
Description: xvi, 471 pages : illustrations ; 29 cm.
Contents: pt. 1. The basic building blocks --
pt. 2. Configuring the service firm --
pt. 3. Competing as a service firm.
Series Title: Dryden Press series in marketing.
Responsibility: John E.G. Bateson, K. Douglas Hoffman.

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