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Managing startups : best blog posts

Author: Thomas R Eisenmann
Publisher: Sebastopol, CA : O'Reilly, [2013]
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
If you want salient advice about your startup, you've hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You'll find 72 posts from successful entrepreneurs and venture  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas R Eisenmann
ISBN: 1449367879 9781449367879
OCLC Number: 847944882
Description: xiv, 436 pages ; 23 cm
Contents: How we fooled ourselves into delaying our startup's launch --
2. How to build it: lean prototyping techniques for hardware --
3. How many metrics do you need to run your startup? --
4. The lean stack MVP : a different approach --
5. Software inventory --
6. How to get out of the building with the validation board --
7. MBA Mondays: revenue models --
Commerce --
8. Freemium pricing for $aa$: optimizing paid conversion upgrades --
9. Why churn is so critical to success in $aa$ --
10 Achieving the network effect: solving the chicken or the egg --
11. Reverse network effects: why scale may be the biggest threat facing today's social networks --
12. Business model canvas for puppies (Part I) --
Part III: Customer Disovery and Validation: 13. All customers are not created equal --
14. You shouldn't use a survey if ... --
15. A perfect use for personas --
16. Fucking ship it already: just not to everyone at once --
17. Stop validating your product --
18. Using surveys to validate key startup decisions --
Part IV: Marketing: Demand Generation and Optimization --
19. Very basic startup marketing --
20. The ultimate guide to startup marketing --
21. What the highest-converting websites do differently --
22. Understanding the customer buying cycle and triggers --
23. Building it is not enough: five practical tips on user acquisition --
24. Introduction to A/B testing for landing pages --
25. You built it but they didn't come: eight tricks for marketing your mobile app --
Part V. Sales, Marketing and PR Management: 26. At times not losing is as important as winning --
27. Nine ways to make your startup grow virally --
28. Our PR stinks: here's what your startup can learn from it --
29. Some tips for interacting with the press --
30. Startup branding: a practical guide for entrepreneurs --
Part VI. Product Management / Product Design: 31. Sometimes it's not the change they hate --
32. What you will / won't learn from usability testing --
33. Product marketing contribution --
34. Time-boxing product discovery --
35. Product management then and now --
36. Live-date prototypes versus production --
37. Continuous discovery --
38. The role of product managers --
39. Why companies should have product editors, not product managers --
40. Five outsourcing mistakes that will kill your startup --
Part VII. Business Development and Scaling: 41. Who you gonna call? Partnering with Goliath: a tale of two announcements --
42. A recipe for growth: adding layers to the cake --
Part VIII. Funding Strategy: 43. Micro-VCs and super angels two years later: looking back and some predictions for the future --
44. Why do VCs have ownership targets? And why 20%? --
45. How to evaluate firms for a seed VC syndicate --
46. A choir of angel investors sing different parts --
47. Super pro-rata rights aren't super --
Part IX. Company Culture, Organizational Structure, Recruiting and Other HR Issues: 48. Getting promoted too quickly --
49. Recruiting developers? Create an awesome candidate experience --
50. Startups: stop trying to hire ninja-rockstar engineers --
51. How to hire hackers: a realistic guide for startups --
52. MBA Mondays: best hiring practices --
53. How to design a successful interview process for hiring top talent --
54. Snake-oil startup recruiting --
55. Recruiting and culture (MBA Mondays Guest Post).
Responsibility: Tom Eisenmann, editor.
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Abstract:

If you want salient advice about your startup, you've hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology  Read more...

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