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Managing strategy

Author: Cliff Bowman; David C Asch
Publisher: Basingstoke : Macmillan Business, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. The book avoids an overly theoretical approach, concentrating instead  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cliff Bowman; David C Asch
ISBN: 0333608879 9780333608876 0333608887 9780333608883
OCLC Number: 34151252
Description: ix, 184 pages : illustrations ; 24 cm
Contents: Introduction.- Analysing the Competitive Environment.- Competitive Strategy.- Skills and Resources Strategy, Structure and Systems Strategy and Culture Managing Strategic Change.- Managing Corporate Strategy.- Managing Strategy in Not for Profit Organisations.- References.- Index.
Responsibility: Cliff Bowman and David Asch.

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'...comprehensive and a lucid, step-by-step analysis of the process of strategy formation.' - The Hindu

 
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