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Managing the big picture in colleges and universities : from tactics to strategy

Author: Richard L Alfred
Publisher: Westport, Conn. : Praeger Publishers, 2006.
Series: American Council on Education/Praeger series on higher education.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The first book of its kind to focus exclusively on strategy as it applies to postsecondary education, Managing the Big Picture in Colleges and Universities is actually a road map of strategy creation and execution for leaders and decision makers who, by choice or by necessity, are looking to optimize the development of their institutions. As the authors explain, strategy is a systematic way of positioning an
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Additional Physical Format: Online version:
Alfred, Richard L.
Managing the big picture in colleges and universities.
Westport, Conn. : Praeger Publishers, 2006
(OCoLC)607867178
Online version:
Alfred, Richard L.
Managing the big picture in colleges and universities.
Westport, Conn. : Praeger Publishers, 2006
(OCoLC)608019592
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard L Alfred
ISBN: 0275985288 9780275985288
OCLC Number: 60826594
Description: xxiii, 275 pages : illustrations ; 25 cm.
Contents: Distinguishing strategy from tactics --
Conceptualization and application in contemporary organizations --
Breaking strategy into manageable parts --
How context shapes strategy --
Strategy in colleges focused on the liberal arts --
Strategy in institutions with a comprehensive mission --
Strategy in for-profit institutions --
Forging and articulating strategy --
Building a plan of implementation --
Evaluating for impact.
Series Title: American Council on Education/Praeger series on higher education.
Responsibility: Richard L. Alfred ; associates, Christopher Shults [and others] ; foreword by Stanley O. Ikenberry.
More information:

Abstract:

"The first book of its kind to focus exclusively on strategy as it applies to postsecondary education, Managing the Big Picture in Colleges and Universities is actually a road map of strategy creation and execution for leaders and decision makers who, by choice or by necessity, are looking to optimize the development of their institutions. As the authors explain, strategy is a systematic way of positioning an institution within a context of community stakeholders. In today's competitive environment, higher education leaders must become adept at differentiating their institutions from competitors to obtain the resources necessary for growth and sustainable advantage."

"In the past, colleges and universities relied on "small picture" tactics to determine institutional direction. Even now, many institutions are missing a "big picture" approach to leadership and management. In an environment where business continues to aggressively optimize the opportunities it sees in higher education, institutional leaders must adopt a more strategic approach to guiding colleges and universities into the future. Strategy must become an essential part of the organizational architecture of every college and university."--Jacket.

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