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Managing the global enterprise

Author: James C Leontiades
Publisher: Harlow, England ; New York : Financial Times, Prentice Hall, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focusing specifically on global strategies of MNEs, this text integrates other aspects of the global enterprise such as marketing, organizational design, technology, operations and so on. It aims to  Read more...

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Additional Physical Format: Online version:
Leontiades, James C.
Managing the global enterprise.
Harlow, England ; New York : Financial Times, Prentice Hall, 2001
(OCoLC)903868869
Document Type: Book
All Authors / Contributors: James C Leontiades
ISBN: 0273646915 9780273646914
OCLC Number: 44979702
Description: xiii, 215 pages : illustrations ; 25 cm
Contents: Introduction.1. Global Reach.2. A New Competitive League.3. Global Gamesmanship.4. Global Competencies as a source of Competitive Advantage.5. Competitive Advantage: Laying the Foundations.6. Positioning in Global Industries.7. Repositioning the Local Firm.8. Developing Products for Global Markets.9. Emerging Markets.10. The Headquarters Role.11. Organising for Global Operations: Structure and Other Coordinating Mechanisms.12. Developing a Global Scorecard.13. Geographic Positioning.14. Interpreting the Global Competitive Environment.
Responsibility: James C. Leontiades.

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