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Manischewitz, the matzo family : the making of an American Jewish icon

Author: Laura Manischewitz Alpern
Publisher: Jersey City, N.J. : KTAV Pub. House ; [New York, NY] : in association with The American Jewish Historical Society, ©2008.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"In this volume, we travel back to the European roots of a family who crossed the ocean from Lithuania with little baggage but their religious faith and a young man's ambitions. "I'm going to bake matzos this year... We'll see how it goes." One bright spring morning in 1888 a young immigrant father named Behr makes this offhand announcement to his modest wife Nesha. Within record time, the ambitious young Talmudic
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Genre/Form: Biography
Additional Physical Format: Online version:
Alpern, Laura Manischewitz.
Manischewitz.
Jersey City, NJ : KTAV Pub. House ; [New York, NY] : In association with The American Jewish Historical Society, c2008
(OCoLC)608388974
Online version:
Alpern, Laura Manischewitz.
Manischewitz.
Jersey City, NJ : KTAV Pub. House ; [New York, NY] : In association with The American Jewish Historical Society, c2008
(OCoLC)608576717
Named Person: Manischewitz family.; Manischewitz, Familie.
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Laura Manischewitz Alpern
ISBN: 9781602800038 1602800030
OCLC Number: 182779285
Description: xiv, 202 p. : ill. (some col.) ; 24 cm.
Contents: Out of Egypt --
On dry land --
With a strong hand --
Gathering manna --
Let her rejoice --
For he has dealt kindly --
Acceptable in thy sight --
Afikoman.
Responsibility: by Laura Manischewitz Alpern ; introduction by Jonathan D. Sarna.
More information:

Abstract:

"In this volume, we travel back to the European roots of a family who crossed the ocean from Lithuania with little baggage but their religious faith and a young man's ambitions. "I'm going to bake matzos this year... We'll see how it goes." One bright spring morning in 1888 a young immigrant father named Behr makes this offhand announcement to his modest wife Nesha. Within record time, the ambitious young Talmudic scholar has a burgeoning bakery and is on his way to success. But the years go by and the growing family is ever more complicated, colorful - and sometimes explosive."

"The women of the Manischewitz family - who mostly operated behind the scenes - played a critical role in providing the mortar that held the family together. As for the men, they covered a broad spectrum: some more able than others, some more affable than others, some more religious than others. What united them, men and women alike, were bonds of kinship, as well as a firm allegiance to the Jewish people. With these qualities they kept the family business alive and in the family for over 103 years until 1990 when it was sold to various conglomerates as were other ethnic American family food businesses: Ronzoni, Franco-American, La Choy, and Lender's."--BOOK JACKET.

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