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Manufacturer and retailer relationships : replacing power with strategic marketing partnerships

Author: Lawrence H Wortzel; Meera Pandit Venkatraman
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1991.
Series: Report (Marketing Science Institute), no. 91-129.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Lawrence H Wortzel; Meera Pandit Venkatraman
OCLC Number: 25353250
Notes: "Working paper."
"November 1991."
Description: 37 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 91-129.
Responsibility: Lawrence H. Wortzel, Meera P. Venkatraman.

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