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Manufacturer buys TV time sells on consignment with retail stores

Author: Maxwell Sroge; Donald Bach; John Frank; Henry Hoke
Publisher: Garden City, N.Y. : Hoke Communications, [1975?]
Series: Ideas in sound.
Edition/Format:   Audiobook on Cassette : Cassette recording : English
Database:WorldCat
Summary:
Discusses direct marketing (mail order) as an efficient distribution method which gets the product to the consumer in a way most convenient to the buyer. Panel with Donald Bach, John Frank and Henry Hoke, Jr. details ways each company has used direct marketing.
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Genre/Form: Conference proceedings
Congresses
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Maxwell Sroge; Donald Bach; John Frank; Henry Hoke
OCLC Number: 18490394
Notes: Meeting of American Advertising Federation, Chicago, April 18, 1975.
Description: 1 audiocassette : analog, mono.
Series Title: Ideas in sound.

Abstract:

Discusses direct marketing (mail order) as an efficient distribution method which gets the product to the consumer in a way most convenient to the buyer. Panel with Donald Bach, John Frank and Henry Hoke, Jr. details ways each company has used direct marketing.

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