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The map of innovation : creating something out of nothing

Author: Kevin O'Connor
Publisher: New York : Crown Business, ©2003.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kevin O'Connor
ISBN: 1400048311 9781400048311
OCLC Number: 51330439
Notes: Includes index.
Description: x, 226 pages : illustrations ; 20 cm
Contents: Are you sure you want to do this? --
BPT : brainstorming prioritization technique --
Technology : need = solution --
Developing the strategy --
Getting (and keeping) the money --
The right people : hire smart athletes --
Putting it all together.
Responsibility: Kevin O'Connor with Paul B. Brown.
More information:

Abstract:

"The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas ; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people."--Jacket.

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