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Marconomics : defining economics through social science and consumer behavior

Author: Ken R Blawatt
Publisher: Bingley, UK : Emerald Group Publishing, 2016.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
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Additional Physical Format: Ebook version :
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ken R Blawatt
ISBN: 9781786355669 1786355663
OCLC Number: 961181875
Description: xviii, 384 pages : illustrations ; 24 cm
Contents: The Flagging World of Mainstream Classical Economics. Economics of Power--
Failure of Classical Economics ; Origin of the Economic Belief System ; The View of Notables: Questioning the Creed ; Works of Dissent ; Discarding the Tenets of Belief, Part One--
The General Case ; Challenging the Tenets of Faith, Part Two--
In Business --
The Shift Toward Behavioral Economics. The Emergence of Behavioral Economics ; Shifting Toward Economic Reality in the Marketplace ; The Role of Buyer Behavior and Economics --
Introduction to Marconomics. Major Variables of Economic Performance ; Scientific Evidence from the Market Place ; The Economy in Four Dimensions --
Building Marconomics Models & Society. The Entrepreneurial Economy ; The Managed Economy ; The Mass Market Economy --
Advancing the Future. Marconomics: Future Direction for Research ; Revising Priorities ; Toward a Creative Economy --
Appendix A. List of Cognitive Biases --
Appendix B. The Argument for a New Program in Marconomics and Entrepreneurial Economics.
Responsibility: by Ken R. Blawatt.

Abstract:

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic  Read more...

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Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a Read more...

 
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