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Marianne in the market : envisioning consumer society in fin-de-siècle France

Autor: Lisa Tiersten
Editorial: Berkeley : University of California Press, ©2001.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism - advertisers, department store managers, fashion journalists, and self-styled taste experts - addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so  Leer más
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Detalles

Género/Forma: History
Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Lisa Tiersten
ISBN: 0520225295 9780520225299
Número OCLC: 45446273
Descripción: xiii, 321 pages : illustrations ; 24 cm
Contenido: The Problem of the Marketplace --
Marianne in the Department Store: Commercial Paris and the Civic Vision of the Republic --
"The Mercantile Spirit of Our Epoch": The Aesthetic Crisis of the Republic --
Civilizing Consumption --
Being Bourgeois: The Rise of Aesthetic Individuality --
Marketplace Modernism: Reinventing the Chic Parisienne --
The Chic Interior: Marketplace Modernism in the Bourgeois Home --
Consumer Citizenship and the Republicanization of the Market.
Responsabilidad: Lisa Tiersten.
Más información:

Resumen:

Traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. This work explores how agents of capitalism - department  Leer más

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    schema:reviewBody ""Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism - advertisers, department store managers, fashion journalists, and self-styled taste experts - addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women's presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities." "Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with republican ideals."--Jacket." ;
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