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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/45446273 Title: Marianne in the market : envisioning consumer society in fin-de-siècle France Author: Lisa Tiersten Publisher: Berkeley : University of California Press, ©2001. ISBN/ISSN: 0520225295 9780520225299 OCLC:45446273

  
  

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• Women consumers -- France -- History -- 19th century.
• Consumption (Economics) -- France -- History -- 19th century.
• Middle class -- France -- History -- 19th century.
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Marianne in the market : envisioning consumer society in fin-de-siècle France

Author:	Lisa Tiersten
Publisher:	Berkeley : University of California Press, ©2001.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism - advertisers, department store managers, fashion journalists, and self-styled taste experts - addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women's presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities." "Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with republican ideals."--Jacket.  Read more...
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