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Markenbeurteilung bei einzigartigen Produkteigenschaften

Author: Rainer Elste
Publisher: Wiesbaden : Gabler, 2009.
Dissertation: Zugl.: Giessen, Univ., Diss., 2009.
Series: Gabler Edition Wissenschaft. Marken- und Produktmanagement
Edition/Format:   Thesis/dissertation : Document : Thesis/dissertation : eBook   Computer File : GermanView all editions and formats
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Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rainer Elste
ISBN: 9783834994295 3834994294 9783834915870 3834915874
OCLC Number: 611926202
Description: 1 online resource (Online-Datei.).
Series Title: Gabler Edition Wissenschaft. Marken- und Produktmanagement
Responsibility: Rainer Elste.

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