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Markenbeurteilung bei einzigartigen Produkteigenschaften

Author: Rainer Elste
Publisher: Wiesbaden : Gabler, 2009.
Dissertation: Zugl.: Gießen, Univ., Diss., 2009.
Series: Gabler Edition Wissenschaft : Marken- und Produktmanagement
Edition/Format:   Computer file : Thesis/dissertation : German : 1. AuflView all editions and formats
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Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rainer Elste
ISBN: 9783834915870 3834915874 9783834994295 3834994294
OCLC Number: 873601701
Description: XXX, 267 S. : Ill., graph. Darst. ; 21 cm
Series Title: Gabler Edition Wissenschaft : Marken- und Produktmanagement
Responsibility: Rainer Elste. Mit einem Geleitw. von Franz-Rudolf Esch.

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Primary Entity

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