skip to content
Markenmanagement Preview this item
ClosePreview this item
Checking...

Markenmanagement

Author: Norbert Drees; Niels N von Haken; Sören Schiller; Elias Roßner
Publisher: Erfurt Fachhochschule, Fakultät Wirtschaft, Logistik, Verkehr 2012, 2012
Series: Erfurter Hefte zum angewandten Marketing, 35
Edition/Format:   Print book : GermanView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Norbert Drees; Niels N von Haken; Sören Schiller; Elias Roßner
OCLC Number: 858156906
Notes: Liteeraturangaben
Description: 32 S. Ill., graph. Darst
Series Title: Erfurter Hefte zum angewandten Marketing, 35
Other Titles: West-Ost-Markenstudie 2012 (WOM 2012) - Unterschiede in Kaufverhalten, Markenbewusstsein und Werbewirkung in Ost und West
Corporate Branding - Möglichkeiten und Grenzen der Unternehmensmarke
Responsibility: Hrsg.: Norbert Drees

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/858156906> # Markenmanagement
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "858156906" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/975222368#Place/erfurt> ; # Erfurt
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/wirkung> ; # Wirkung
   schema:about <http://dewey.info/class/650/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/deutschland> ; # Deutschland
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/markenarchitektur> ; # Markenarchitektur
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/markenfuhrung> ; # Markenführung
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/marke> ; # Marke
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/markenimage> ; # Markenimage
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/konsumentenverhalten> ; # Konsumentenverhalten
   schema:about <http://experiment.worldcat.org/entity/work/data/975222368#Topic/produktimage> ; # Produktimage
   schema:alternateName "West-Ost-Markenstudie 2012 (WOM 2012) - Unterschiede in Kaufverhalten, Markenbewusstsein und Werbewirkung in Ost und West" ;
   schema:alternateName "Corporate Branding - Möglichkeiten und Grenzen der Unternehmensmarke" ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/975222368#Person/haken_niels_n_von> ; # Niels N von Haken
   schema:contributor <http://viaf.org/viaf/25462098> ; # Sören Schiller
   schema:contributor <http://experiment.worldcat.org/entity/work/data/975222368#Person/rossner_elias> ; # Elias Roßner
   schema:datePublished "2012" ;
   schema:editor <http://viaf.org/viaf/233477364> ; # Norbert Drees
   schema:exampleOfWork <http://worldcat.org/entity/work/id/975222368> ;
   schema:inLanguage "de" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/975222368#Series/erfurter_hefte_zum_angewandten_marketing> ; # Erfurter Hefte zum angewandten Marketing ;
   schema:name "Markenmanagement"@de ;
   schema:productID "858156906" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/858156906#PublicationEvent/erfurtfachhochschule_fakultat_wirtschaft_logistik_verkehr2012_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/975222368#Agent/fachhochschule_fakultat_wirtschaft_logistik_verkehr> ; # Fachhochschule, Fakultät Wirtschaft, Logistik, Verkehr
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026241728&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   umbel:isLike <http://d-nb.info/1037493079> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/858156906> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/975222368#Agent/fachhochschule_fakultat_wirtschaft_logistik_verkehr> # Fachhochschule, Fakultät Wirtschaft, Logistik, Verkehr
    a bgn:Agent ;
   schema:name "Fachhochschule, Fakultät Wirtschaft, Logistik, Verkehr" ;
    .

<http://experiment.worldcat.org/entity/work/data/975222368#Person/rossner_elias> # Elias Roßner
    a schema:Person ;
   schema:familyName "Roßner" ;
   schema:givenName "Elias" ;
   schema:name "Elias Roßner" ;
    .

<http://experiment.worldcat.org/entity/work/data/975222368#Series/erfurter_hefte_zum_angewandten_marketing> # Erfurter Hefte zum angewandten Marketing ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/858156906> ; # Markenmanagement
   schema:name "Erfurter Hefte zum angewandten Marketing ;" ;
   schema:name "Erfurter Hefte zum angewandten Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/975222368#Topic/konsumentenverhalten> # Konsumentenverhalten
    a schema:Intangible ;
   schema:name "Konsumentenverhalten"@de ;
    .

<http://viaf.org/viaf/233477364> # Norbert Drees
    a schema:Person ;
   schema:birthDate "1957" ;
   schema:familyName "Drees" ;
   schema:givenName "Norbert" ;
   schema:name "Norbert Drees" ;
   schema:sameAs <http://d-nb.info/gnd/170194221> ;
    .

<http://viaf.org/viaf/25462098> # Sören Schiller
    a schema:Person ;
   schema:familyName "Schiller" ;
   schema:givenName "Sören" ;
   schema:name "Sören Schiller" ;
   schema:sameAs <http://d-nb.info/gnd/121563049> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.