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Market dominance : how firms gain, hold, or lose it and the impact on economic performance

Auteur: David Ira Rosenbaum
Uitgever: Westport, Conn. : Praeger, 1998.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:

This study explores how firms attain and hold market dominance and the implications for economic performance. The book attempts to sort out the relevant points by exploring market dominance  Meer lezen...

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Details

Soort document: Boek
Alle auteurs / medewerkers: David Ira Rosenbaum
ISBN: 0275956040 9780275956042
OCLC-nummer: 37213466
Beschrijving: viii, 274 pages : illustrations ; 25 cm
Inhoud: Introduction --
Dominance in the oil industry : Standard Oil from 1865 to 1911 --
Tobacco : predation and persistent market power --
Alcoa and the U.S. aluminum industry --
Dow Chemical and the magnesium industry --
Eastman Kodak in the photographic film industry : picture imperfect? --
The rise and fall of Ford and General Motors in the U.S. automobile industry : a tale twice told --
The rise and fall of IBM --
Microsoft --
Blue Cross : health insurance --
AT & T's grand design for dominance in the global information age --
Conclusion.
Verantwoordelijkheid: edited by David I. Rosenbaum.
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?These concise and brief case studies provide cogent summaries of the rise and fall of very big business within a market context....Althogether, this is an interesting collection of essays which Meer lezen...

 
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