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Market dominance : how firms gain, hold, or lose it and the impact on economic performance
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Market dominance : how firms gain, hold, or lose it and the impact on economic performance

著者： David Ira Rosenbaum
出版商： Westport, Conn. : Praeger, 1998.
版本/格式：  图书 : 英语查看所有的版本和格式
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This study explores how firms attain and hold market dominance and the implications for economic performance. The book attempts to sort out the relevant points by exploring market dominance  再读一些...

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文件类型： 书
所有的著者/提供者： David Ira Rosenbaum
ISBN: 0275956040 9780275956042
OCLC号码： 37213466
描述： viii, 274 p. : ill. ; 25 cm.
内容： Introduction --
Dominance in the oil industry : Standard Oil from 1865 to 1911 --
Tobacco : predation and persistent market power --
Alcoa and the U.S. aluminum industry --
Dow Chemical and the magnesium industry --
Eastman Kodak in the photographic film industry : picture imperfect? --
The rise and fall of Ford and General Motors in the U.S. automobile industry : a tale twice told --
The rise and fall of IBM --
Microsoft --
Blue Cross : health insurance --
AT&T's grand design for dominance in the global information age --
Conclusion.
责任： edited by David I. Rosenbaum.
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?These concise and brief case studies provide cogent summaries of the rise and fall of very big business within a market context....Althogether, this is an interesting collection of essays which 再读一些...

 
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