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Market Entry into the USA : Why European Companies Fail and How to Succeed

Author: Ralf Drews; Melissa Lamson
Publisher: Cham : Springer International Publishing, 2016.
Series: Management for Professionals
Edition/Format:   eBook : Document : English : 1st ed. 2016View all editions and formats
Summary:
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ralf Drews; Melissa Lamson
ISBN: 9783319171234 3319171232 9783319171241 3319171240
OCLC Number: 932840427
Description: 1 online resource (XVIII, 125 Seiten 33 Illustrationen :) : Online-Ressource.
Contents: The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
Series Title: Management for Professionals
Responsibility: by Ralf Drews, Melissa Lamson.

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Market Entry into the USA  Read more...

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