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Market entry strategies in Eastern Europe in the context of the European Union : an empirical research into German firms entering the Polish market

Author: Michael Klug
Publisher: Wiesbaden : Deutscher Universitäts-Verlag, 2006.
Dissertation: Ph. D. Gdańsk University 2006
Edition/Format:   Thesis/dissertation : Document : Thesis/dissertation : eBook   Computer File : English : 1. AuflView all editions and formats
Summary:
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Klug, Michael.
Market entry strategies in Eastern Europe in the context of the European Union.
Wiesbaden : Deutscher Universitäts-Verlag, 2006
(OCoLC)243800493
Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Klug
ISBN: 9783835093348 3835093347 9783835004948 3835004948
OCLC Number: 262690969
Notes: "DUV Wirtschaftswissenschaften."
Description: 1 online resource (xvii, 202 pages) : illustrations
Contents: Analysis of Theoretical Approaches to Strategic Issues --
Practical Options for Investors considering Market Entries --
The European Union from the Perspective of a Business Investor --
The Polish Market --
Opportunities and Challenges for German Investors --
Factors determining Market Entry Policy of chosen German Companies --
An Empirical Study --
Conclusions from Empirical Findings and Verification of Hypotheses.
Responsibility: Michael Klug ; with a foreword by Joanna Pietrzak.

Abstract:

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.

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