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Market knowledge management : October 15-16, 1998 : La MansiBon del Rio, San Antonio, Texas

Author: Rebecca Slotegraaf; Marketing Science Institute. Conference
Publisher: Cambridge, Mass. : MSI, 1999.
Series: Report (Marketing Science Institute), no. 99-102.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Rebecca Slotegraaf; Marketing Science Institute. Conference
OCLC Number: 41591879
Notes: Summary of the proceedings of the Marketing Science Institute's Conference, October 15-16, 1998 on market knowledge management.
Description: 44 pages : illustrations ; 28 cm.
Contents: Overview --
From knowledge management to managing intellect --
Customer-brand knowledge management --
Driving towards knowledge use rather than knowledge management: the General Motors evolution towards a market-based decision-making network --
A lifetime of service --
Global knowledge management through "Knowledge Xchange": Andersen Consulting's story of success --
The "3 Ps" of Kraft knowledge management --
Knowledge management in a consumer packaged goods firm --
Managing market knowledge: the Texas Instruments experience. "I'm drowning in data and thirsty for knowledge": a case study in sharing market information and tapping intellectual capital --
What's old and what's new about knowledge management? --
Discussion: developing a research agenda on managing market knowledge.
Series Title: Report (Marketing Science Institute), no. 99-102.
Responsibility: prepared by Rebecca Slotegraaf.

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