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The market makers : how leading companies create and win markets

Author: Daniel F Spulber
Publisher: New York : McGraw-Hill, ©1998.
Series: BusinessWeek books.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The author presents a blueprint that managers and executives can follow to achieve market dominance, showing how companies focused on being number one, can create employment and other opportunities  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel F Spulber
ISBN: 007060584X 9780070605848 0585048126 9780585048123
OCLC Number: 38542582
Description: x, 314 pages : illustrations ; 24 cm.
Contents: Winning markets --
Introduction --
The value of winning --
Building market bridges: the main framework --
Market making --
Arbitrage --
Intermediation --
Networking --
Market strategies --
Entry strategies --
Indirect strategies --
Offensive and defensive strategies.
Series Title: BusinessWeek books.
Responsibility: Daniel F. Spulber.

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