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Market-Oriented Technology Management : Innovating for Profit in Entrepreneurial Times

Author: Fred Y Phillips
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fred Y Phillips
ISBN: 9783662085004 3662085003
OCLC Number: 851372025
Description: 1 online resource (xvii, 418 pages)
Contents: Preface --
Part I:Technology Life Cycles: 1 Introduction:Revolutionary Technologies; 2 Technology Life Cycle and Market Segmentation --
Part II: Acquisition of Technologies: 3 Identifying, Nurturing & Monitoring Core Technologies; 4 Technology Sourcing --
Part III: Managing Technological Risk: 5 Managing Technological Risk; 6 Influence of Government Policy on Technology Acquisition and Utilization --
Part IV: New-to-the-World Products: 7 Researching Technology Markets in a Fast-Cycle World --
8 Adopting New-to-the-World Products; 9 Strategies and Tactics for Marketing New-to-the-World Products --
Part V: Into the Future: 10 Escaping Niche Marketing: Moving to the Mass Market; 11 The Future of Technology Commercialization --
Subject Index --
Name Index.
Responsibility: by Fred Y. Phillips.

Abstract:

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. The book has been tested on students undertaking MBA courses at  Read more...

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From the reviews:"This book ... would certainly benefit readers, in general and in particular in the tourism industry, from keeping abreast of the knowledge of marketing and managing rapid Read more...

 
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