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Market research : a guide to planning, methodology & evaluation

Author: Paul N Hague
Publisher: London ; Milford, CT : Kogan Page, 2002.
Edition/Format:   Print book : CD for computer : Program   Computer File : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
"Practitioners and students alike will find here a comprehensive and easy-to-follow introduction to the subject. Packed with useful charts and figures, this brand new edition of Market Research draws on tried and tested methods and the author's extensive experience."--Jacket.
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Details

Material Type: Program, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Paul N Hague
ISBN: 0749437308 9780749437305
OCLC Number: 62573546
Description: x, 278 pages : illustrations ; 25 cm + 1 CD-ROM (4 3/4 in.)
Details: No system requirements provided.
Contents: 1. What is market research? --
2. Applications --
3. Planning market research --
4. How to get information for next to nothing --
5. Qualitative research --
6. Quantitative research --
7. Samples --
8. Questionnaire design --
9. Data collection methods --
10. Product testing --
11. Customer satisfaction surveys --
12. Data analysis --
13. Report writing --
14. The market research industry.
Responsibility: Paul Hague.
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Abstract:

A guide to market research, which assumes no previous knowledge of the subject. Featuring advice and case studies, it covers: planning; desk research; qualitative and quantitative research; sampling;  Read more...

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