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Market research & American business, 1935-1965.

Author: Ernest Dichter; Ernest Dichter International, Institut für Motiv- und Marketingforschung,; Adam Matthew Digital (Firm),
Publisher: [Marlborough, Wiltshire] : Adam Matthew, [2014]-
Edition/Format:   Website : Document : Updating website   Continually Updated Resource   Computer File : English
Summary:
Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research.
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Details

Genre/Form: History
Sources
Electronic reference sources
Material Type: Document, Updating website, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Ernest Dichter; Ernest Dichter International, Institut für Motiv- und Marketingforschung,; Adam Matthew Digital (Firm),
OCLC Number: 890605705
Description: 1 online resource
Other Titles: Market research and American business, 1935-1965

Abstract:

Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research.

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