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Market research in action

Author: Michael Roe
Publisher: Australia : Thomason, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added  Read more...

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Michael Roe
ISBN: 1861529384 9781861529381
OCLC Number: 57448444
Notes: Includes index.
Description: xi, 260 pages : illustrations ; 25 cm
Contents: PART 1: MARKET RESEARCH LABELS AND LINKS. 1. Market research labels. 2. Market research links. PART 2: MARKETING PROBLEMS AND THEIR RESEARCH SOLUTIONS. 3. Qualitative research solutions 4. Observational research solutions 5. Experimental designs 6. Pricing research and conjoint solutions. 7. Advertising pre-testing solutions. 8. Sales volume predictions. 9. Surveys and segmentation solutions. 10. Using retail and consumer panels, advertising trackers and customer satisfaction measurements. 11. Summary of research programme, review and implications.
Responsibility: Michael Roe.

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PART 1: MARKET RESEARCH LABELS AND LINKS. 1. Market research labels. 2. Market research links. PART 2: MARKETING PROBLEMS AND THEIR RESEARCH SOLUTIONS. 3. Qualitative research solutions 4. Read more...

 
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