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Market segmentation : conceptual and methodological foundations

Author: Michel Wedel; Wagner Antonio Kamakura
Publisher: Boston, Mass. : Kluwer Acad. Publ., 2000.
Series: International series in quantitative marketing, 8.
Edition/Format:   Print book : English : 2. edView all editions and formats
Summary:

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michel Wedel; Wagner Antonio Kamakura
ISBN: 0792386353 9780792386353
OCLC Number: 247798694
Notes: Literaturverz. S. [345] - 370.
Description: XXII, 382 Seiten : Diagramme.
Contents: Part 1: Introduction. 1. The Historical Development of the Market Segmentation Concept. 2. Segmentation Bases. 3. Segmentation Methods. 4. Tools for Market Segmentation. Part 2: Segmentation Methodology. 5. Clustering Methods. 6. Mixture Models. 7. Mixture Regression Models. 8. Mixture Unfolding Models. 9. Profiling Segments. 10. Dynamic Segmentation. Part 3: Special Topics in Market Segmentation. 11. Joint Segmentation. 12. Market Segmentation with Tailored Interviewing. 13. Model-Based Segmentation Using Structural Equation Models. 14. Segmentation Based on Product Dissimilarity Judgements. Part 4: Applied Market Segmentation. 15. General Observable Bases: Geo-demographics. 16. General Unobservable Bases: Values and Lifestyles. 17. Product-specific observable Bases: Response-based Segmentation. 18. Product-Specific Unobservable Bases: Conjoint Analysis. Part 5: Conclusions and Directions for Future Research. 19. Conclusions: Representations of Heterogeneity. 20. Directions for Future Research. References. Index.
Series Title: International series in quantitative marketing, 8.
Responsibility: Michel Wedel ; Wagner A. Kamakura.
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