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Market segmentation

Author: Paul D Fagan; RMI Media Productions.
Publisher: Olathe, Kan. : RMI Media Productions, ©1995.
Series: Marketing series, chapter 10.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
Demonstrates the concept of marketing segmentation.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Paul D Fagan; RMI Media Productions.
OCLC Number: 36735384
Credits: Narrator, Jessica Faith.
Description: 1 videocassette (14 min.) : sound, color ; 1/2 in.
Details: VHS.
Contents: video 1. Creating value for customers featuring alligator records ; Environmental analysis featuring imagination pilots --
video 2. Analyzing global opportunities featuring coke in Japan ; Organizational strategy and marketing planning featuring specialized bicycle components. video 3. Marketing research: information and technology featuring Envirosell ; Consumer behavior featuring United Airlines --
video 4. Organizational buying behavior featuring Lands' End ; Market segmentation featuring Phoenix Suns --
video 6. Marketing services featuring Peapod ; Fundamentals of pricing featuring Washburn Guitar. video 7. Pricing goods and services featuring Phoenix Suns ; Managing distribution channels featuring Creston Vineyards --
video 9. Managing marketing communications featuring Lands' End ; Advertising, sales promotion, and publicity featuring Sprint --
video 10. Personal selling and sales management ; Implementing and controlling marketing activities featuring Yoplait.
Series Title: Marketing series, chapter 10.
Other Titles: Marketing, creating values for customers
Responsibility: producer, director, Paul D. Fagan.

Abstract:

Demonstrates the concept of marketing segmentation.

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