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Le marketeur : fondements et nouveautés du marketing

Author: Christian Michon; Jean-Claude Andréani; et al
Publisher: Paris : Pearson Education France, ©2006.
Edition/Format:   Print book : French : 2e édView all editions and formats
Database:WorldCat
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Genre/Form: [manuel]
Document Type: Book
All Authors / Contributors: Christian Michon; Jean-Claude Andréani; et al
ISBN: 2744071412 9782744071416
OCLC Number: 156910936
Notes: Comprend un index.
Description: xxxiii, 510 p. : ill. ; 24 cm.
Responsibility: coordination: Christian Michon ; Jean-Claude Andréani... [et al.].
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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    library:oclcnum "156910936" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/13022443#Place/paris> ; # Paris
    schema:about <http://dewey.info/class/658.802/a22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing_gestion> ; # Marketing--Gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing_strategique> ; # Marketing stratégique
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing_relationnel> ; # Marketing relationnel
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing_gestion_manuels_d_enseignement> ; # Marketing--Gestion--Manuels d'enseignement
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/conseils_en_marketing> ; # Conseils en marketing
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    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing_manuels_d_enseignement> ; # Marketing--Manuels d'enseignement
    schema:about <http://experiment.worldcat.org/entity/work/data/13022443#Topic/marketing> ; # Marketing
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    schema:bookEdition "2e éd." ;
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    schema:contributor <http://viaf.org/viaf/17243606> ; # Jean-Claude Andréani
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