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Marketing, 10E : marketing in the 21st century

Author: Joel R Evans; Barry Berman
Publisher: Mason, OH : Thomson, ©2007.
Edition/Format:   Print book : English : 10th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Joel R Evans; Barry Berman
ISBN: 0759393257 9780759393257 0759391556 9780759391550
OCLC Number: 82741454
Description: xxxiii, 702, 37, 25 pages : illustrations ; 28 cm
Contents: An introduction to marketing in the 21st century --
Broadening the scope of marketing --
Consumer analysis: understanding and responding to diversity in marketplace --
Product planning --
Distribution planning --
Promotion planning --
Price planning --
Marketing management.
Other Titles: Marketing in the 21st century
Marketing in the twenty-first century
Responsibility: Joel R. Evans, Barry Berman.

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